In an era of increasing global competition it is imperative that organisations have well researched communication strategies. To promote a product or service abroad, an organisation should clearly understand the political, economic, social, technological, legal and environmental factors that may affect the success of the campaign. This report will focus on the PESTLE situational analyses of India and England, further outlining problems, opportunities, critical success factors and appropriate objectives for the launch of the Langley Group’s professional development product, Passport to the World. Through conducting such research and providing appropriate communication advice, an organisation will be able to implement an efficient and effective communications campaign, expanding business opportunities and generating increased brand awareness and revenue in targeted nations.
I am developing this communications strategy for Passport to the World with the hope of gaining employment with the Langley Group in 2009. The Langley Group has requested that I explore travel markets in India and England as these nations are next in line for the launch of this new professional development product.