project

Format Wars: Developing a multiple format publishing model for independent comic book creators.

abstract: 

The creation and publication of media objects has been altered significantly with the emergence of new media technologies, providing fresh challenges to media makers across a range of mediums, including the comic book.

My interest in the Comic Book medium can be traced back to my childhood. Immersed in cartoons, television, film and popular culture from a young age, I was led to the comics from where many of these forms drew their ideas. The highly stylised Batman Animated Series (1992-1995) created by Alan Burnett and Bruce Timm is one work in particular, I would credit with sparking this early interest in the medium. A series that provided an introduction to the major comic icons, which then developed into a collection of the books themselves. While my awareness of comics dwindled over the proceeding years, a re-introduction to the medium in the early stages of my university education has since shaped my aim of working professionally in the medium as an independent comic book writer and publisher.

author/s: 

Independent comic book publishing has been altered significantly with the emergence of new media technologies, with a wide range of print and digital publishing formats now available to creators in the medium.

Bouncing into Gymnastics: A Public Relations Campaign for Gymnastics Victoria

abstract: 

Gymnastics Victoria (GV) has identified the need to create a communications strategy in order to support the integration of a new non-corporate mascot into gym programs and events, and in order to ensure that the mascot is used to its full potential in promoting and maintaining short and long terms goals.  Creating a communications campaign for such a project is vital in order to ensure its success.  A strategy which includes media actions, special tactics, and unique communication tools based on market and situational research will achieve this.  With the help of a strong communications strategy utilising the new mascot, GV will increase awareness and reach within the Victorian community, and ultimately gain more members.

author/s: 

I want to create a P.R campaign that is "all me" that I could use to show my skills to future employers.  I want to gain more experience and confidence in my abilities.

Voices from the Waterfront

abstract: 

Many people are unaware of the stories of those who have worked at Melbourne's Docklands throughout this city's long industrial history. Neglect or disinterest means many people can't appreciate an important element of Melbourne's heritage — the seaport and the industry it has provided.

author/s: 

Melburnians would benefit from a visual portrayal of these personal stories from our waterfront's history through a series of mini documentaries which would be on permanent public display at the forthcoming Melbourne Maritime Museum visitor centre.

Media Masters

abstract: 

There is a gap in knowledge between media students and the media industry. With the development of an RMIT Masters of Communication (Media) program, we can create ways to close this gap and prepare beneficial industry pathways for students. The Masters of Communication (Media) program will also give students the (cross-platform) skills that are currently in demand by the industry.

author/s: 

Media is the only discipline in the school of Applied Communication that does not have a Masters program. Previously there was Masters of Media Production which was cut (2004) due to not enough interest and too much variety in students’ capabilities.

San: The Short Script

abstract: 

This project explored the creative writing practice of screenwriting. How do I write an engaging thirty minute short film script?

Given the number of published approaches to writing for screen, combined with the personal nature of creative writing, research without practice cannot truly determine how an individual can write an engaging film of any length.

My project is a thirty minute short film script about an assassin, San, who executes the “bad” for the benefit of the greater good. It explores themes surrounding moral ambiguity and clashing worldviews.

The outcome has left me greater technical knowledge regarding the form of film, as well as an understanding of how to engage in the practice of screenwriting. The thirty-minute short film is practical evidence of my growth as a screenwriter. It is something I can make, or develop into a feature.

Below you will find a link to the exegesis of Chelvendra's short film script, submitted with the script for assessment as the major project undertaken during the Bachelor of Communication (Honours).

Spinning the Bottle

abstract: 

Young Australian wine drinkers are lost in a fog of up to 14,000 wineries and 5,000 different bottles of wine when walking into a major liquor store. A challenge for PR practitioners in the wine industry is creating a message, both educational and informative, that resonates with this demographic. Currently, there is a lack of youthful figureheads in the industry to facilitate the integration of a wine society into popular culture. Therefore, alternative methods of communication must be sought out. The effect of mainstream media in delivering this message is vital in understanding ways in which the wine industry can successfully converse with younger consumers.

author/s: 

I'm completing my honours year in order to help me gain an insight into two industries that I love — PR and wine. In doing so, the information collected and experiences had will hopefully assist me in gaining my ideal job in wine PR, as well as fulfilling my need for academic satisfaction.

Digital Radio Broadcasting in the Community Sector

abstract: 

How will two key players in Melbourne’s community radio sector adjust to the inception of digital broadcasting?

Public and commercial radio have been quick to adapt to the new technology and have begun to venture into digital domain In comparison to community radio who has not yet embraced digital radio having a unique funding system and specific broadcasting values.

Having one of the largest community radio sectors in the world, Melbourne’s community radio stations (3RRR and Joyfm ) two of its biggest players can provide interesting case studies on the move to digital radio.

How these two stations adapt to digital may test and give understanding for other community broadcasters.

links: 

The audio podcasts created as part of this project: http://agey.podomatic.com/

Walking with Ghosts

abstract: 

William Cooper, a pioneering Aboriginal rights activist, was the first Australian to lodge a protest with the German Embassy against Kristallnacht, and in doing so, brokered a link between his own struggle for human rights and the genocidal persecution against the Jews in Europe.

While media texts about William Cooper have been written, the family feels little connection to these representations due to a lack of consultation and inclusion.

Mobile Travel Guides

abstract: 

Since 2006, the Korean version of Lonely Planet was out of print in South Korea because it was a too text-centralised travel guidebook for Korean travellers. They need a more visual-centric travel guide that has not only short explanations with a few photos about each location but many more images. With the development of new technologies we have the possibility to develop travel guide videos for mobile phones that also allow us to interact with the guide and not just view it. You just need a suitcase or backpack and your mobile phone for your travel. Your mobile phone will get everything about the place that you want to travel.

author/s: 

A travel guidebook is handy and supplies good and useful information about places to travellers. However, that is just a book and we are living in the 21st century. A book gives us information and knowledge that we don't know but now is the time that the 'format' has to be changed including the use of a mobile phone rather than books. Thus I am doing this project.

Curbing the Epidemic: A Study into the Promotion of Childhood Health

abstract: 

Australian children are damaging their health by not spending enough time exercising and making poor nutritional choices. This is the result of an increaseing reliance on digital technology (computers, video games, music devices) to fulfil entertainment and communicative needs, coupled with a lack of education around physical activity and proper nutrition. At present xxx number of primary school children(5 - 12 years) can be categorised as overweight or obese. I am interested in researching methods of promoting healthy and active lifestyles to primary school age children in a manner that they find relevant, motivational, and interesting. I am also interested in comparing the healthy, lifestyles, and motivational drivers of children in different geographical (i.e. design of community is not conducive to encouraging children to exercise outdoors in a safe environment) and socio-economic areas of Melbourne.

author/s: 

This report serves to analyse the effectiveness of social marketing as an appropriate strategy to engender
behaviour change in a liberal democratic society. Specifically, it looks at improving eating habits and
increasing physical activity in Victorian children. Methods of mandatory legislation will be considered as an

Documentary Convergence

abstract: 

The convergence of the media is changing the practice of documentary filmmaking. The shift in content distribution that arises from this raises interesting questions about the way stories are told and how technology overall affects the delivery and impact of documentaries.

author/s: 

Through this blog-based documentary about Catholic Priest Fr. John Gavan Fitzpatrick, I aim to explore the extent to which embracing the affordances of technological convergence has the potential to improve documentary film production, increase audience engagement and sustain the relevance of documentary film in today’s society.

Mobile Networked Media

abstract: 

As the reach and accessibility of mobile communication technology increases - with the wide implementation of 3G cellular networks and a variety of handsets – the demand for rich content for portable devices will also rise. While there is already an array of video content tailored to mobile handsets and other portable devices, these are largely media objects which have been transposed from pre-existing mediums, in particular television.

author/s: 

As a freelance mobile video content producer, I will be establishing a production practice around video content for the small screen, by defining what skill sets are required to produce media objects for the new medium.

Soundscape Noise Machines

abstract: 

Despite the apparent occurrence and development of culturally attuned ears coping with contemporary urban and digital soundscapes, there remains within this environment unwanted and personally obtrusive noises. Aural preferences that are subconscious or conditioned are both difficult and timely to achieve, but a quick fix to aural disturbances are only ever temporary. Just as Russolo embraced the potential musicality of noise and Satie offered us furniture music to bed other sounds, so too can traditional tonalities and harmonies incorporate the shrill voice of the spruiker, the tram commuter’s headphones hum or even that website’s low-quality MIDI file. Muzak in public domains as we now know it could give way to recorded soundscapes that move further away from the typical idea of music and instead favour and perhaps romanticise the sound of [physically absent] traffic.

author/s: 

Immersion Journalism

abstract: 

Immersion journalism uses personal experience as a method of research. This project consists of two pieces of feature writing using immersion as a journalistic methodology. These pieces are written for the “inspiring, nurturing, informing and empowering” magazine, Living Now. Journalism theory in relation to professional practice is contentious. Many see a discrepancy between the theory of striving for ‘truth’ or ‘objectivity’ and professional practice riddled with deadlines, commercial pressures and audience expectations. Immersion as a method of research moves away from traditional journalism in that it sacrifices the ‘illusion of objectivity’ in favour of conveying intimate emotion and atmosphere by using literary techniques.

The accompanying exegesis will: investigate immersion journalism techniques, history and theoretical debates; contain a literature review; include a publication profile and author guidelines for Living Now; document the projects activities; and critically reflect upon my project and its practice in relation to theory.

author/s: 

liki

I know, the name leaves a great deal to be desired. But liki is the labsome blog (it's running mediawiki) which is being used to document and do collaborative research.

liki is located at http://labsome.rmit.edu.au/liki and only current labsome students can edit and create content on it.

Scott's visualisation

Scott's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Iz's visualisation

Iz's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Rubia's visualisation

Rubia's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Verity's visualisation

Verity's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Kath's visualisation

Kath's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Annalise's visualisation

Annalise's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Jen's visualisation

Jen's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Claire's visualisation

Claire's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Ash's visualisation

Ash's visualisation

In 2006 labsome students collaborated with design students to 'visualise' their honours research. This is one of the outcomes.

Let's Do the Time Step Again

LetsTimeStep.jpg
abstract: 

"Let's Do the Time Step Again" looks at the implications of media form on the ways that content is produced and received.

Through the production of two documentaries exploring stories and ideas of tap dance in Australia, the project compares the waysin which similar content can be used and disseminated in very different ways. The mode of documentary and a series of technologies have been used in order to demonstrate the differences between production and consumption of content.

The first documentary, an audio narrative designed for broadcast on traditional terrestrial radio consists of a single 20 minute soundscape. The second documentary is an interactive, non-linear piece, which requires interaction of the user for the content to be generated.

author/s: 

A pdf of the project exegesis is available below. The radio documentary is also available as a mp3 file below.

Veronica Ridge project

Veronica Ridge project

Scott Markworth thesis

Scott Markworth thesis

Claire Fiddian thesis

Claire Fiddian thesis
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