There is a gap in knowledge between media students and the media industry. With the development of an RMIT Masters of Communication (Media) program, we can create ways to close this gap and prepare beneficial industry pathways for students. The Masters of Communication (Media) program will also give students the (cross-platform) skills that are currently in demand by the industry.
Media is the only discipline in the school of Applied Communication that does not have a Masters program. Previously there was Masters of Media Production which was cut (2004) due to not enough interest and too much variety in students’ capabilities.
In Australia’s contemporary media climate, lobbying for the Australian Broadcasting Corporation (ABC) by support group Friends of the ABC in the face of a senate-controlling and culturally hostile federal government, would perhaps appear futile.
Although committed to maintaining an independent public broadcaster which is free from government influence, Friends of the ABC seem to have a limited public profile. The group consists mainly of members over fifty years of age, with limited awareness of their aims, or even existence, by Australian youth.
This project will examine key developments in the thirty-year history of Friends of the ABC, and look at whether the group has been effective in raising awareness of, and lobbying support for, the ABC.
A critical analysis of Friends of the ABC will be formulated, one that identifies the group’s achievements and challenges over its lifetime, as well as the issues it will face in future years.
A PDF of this project is available below.