Social Network Advertising: Marketing Online Personas

abstract: 

The Internet is the perfect, ever present marketplace that is accessible to anyone with a connection, anywhere in the world. Netizens have learnt to create alternate online identities to represent themselves. I wish to explore how businesses can take advantage of creating their own online persona and then marketing it through Social Network Advertising. I investigate this by setting up my own blog-shop and brand as a means of demonstration.

author/s: