MISSION
Labsome is the informal title given to the Bachelor of Communication Honours program. It is called labsome because:

• we have our own studio to work in so we needed to name it
• the program consists of 5 individual streams (journalism, media, professional communication, advertising, public relations) but they are all together in the honours program
• B.Comm Honours doesn't really reflect the idea that this particular honours program is about collaboration as much as individual research
• 75% of labsome students undertake honours by project - they make stuff - so a title with some suggestion of laboratory, making, doing, is helpful
• and let's face it, it is a brand, and with all the other media and communication honours programs out there, calling ours labsome helps identify that we are different, and what that difference is

So, labsome is intended to let the best students think seriously and creatively around gnarly questions in communication and media. Students are expected to make things that push the envelope concerning ideas, methods and artefacts. In a networked, digital age what will communication be, what will it look and sound like, what will our jobs be and how should we express all this? In Labsome everyone will be a knowledge and communication producer (not a consumer), and we are participants within modern information networks and ecologies. (And we will know what that means in thought and deed.)